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In today's intensely competitive consumer marketplace most companies would love to be successful, adored by their customers, and not imitated by their competitors. A private monopoly would be nice, but it isn't easy.

In his provocative book, Outsmart the MBA Clones: The Alternative guide to Competitive Strategy, Marketing, and Branding, Dr. Dan Herman reveals the secrets to establishing what he calls an "unfair advantage."

Herman maintains that despite the apparent diversity among MBA programs, they produce executives who think and act in a similar and predictable manner. This undermines the competitiveness of their companies and provides a strategic advantage to those who recognize these biases and think differently.

Outsmart the MBA Clones provides a set of new concepts and a tool kit unlike anything taught in MBA schools. The ambitious promise of this book is to help managers create business strategies that will succeed and yet amazingly will not be copied by the competition.

Steve Yastrow, author of We: The Ideal Customer Relationship says, "Outsmart the MBA Clones is filled with powerful insights, appearing one after the other, that will have you thinking, 'Hey, I never thought of it that way.' Herman challenges long-held beliefs about strategy, competitive advantage, marketing, customer segmentation, differentiation, and branding."

• Sales Rank: #1577155 in eBooks
• Published on: 2008-01-15
• Released on: 2008-01-15
• Format: Kindle eBook

About the Author
Dr. Dan Herman is an Advantagizer, a globally renowned expert in identifying growth opportunities and creating competitive advantages for companies and for brands. He integrates winning competitive strategies with profitable business models and psychologically powerful branding.

Dr. Herman is the co-owner and CEO of Competitive Advantages Ltd.. Together with his highly trained team, he serves worldwide clients ranging from local mid-sized companies to Fortune Global 500 Corporations. Competitive Advantages often partners with local consulting companies in carrying out large-scale projects.

In conjunction with his consulting practice, Dr. Herman is a conference speaker, seminar leader, workshop moderator, and is frequently interviewed by the media. Among his speaking and training topics are:

* Identifying opportunities to grow and devising growth strategies with the "What's Next?" process and Opportunity (O-Scan) method.
* Creating successful off-core differentiation strategies that competitors will not imitate and turning them into a Unique Success Formula, a private monopoly.
* Predicting potential future consumer wants with the Consumer ForeSearch method.
* Achieving meteoric marketing successes with the Marketing Hits formula and the Short Term Brands (STBs) methodology.
* Creating a psychological and social instrumentality for a brand and applying the principles for creating emotional significance.
* Developing brands that click immediately with consumers' emotions using the just-on desire branding methodology.
* Bringing a brand to life with the brand drama method, the hypnotic branding principles and, the brand trance approach.
* Creating luxury or prestige brands, premium products, VIP services, upscale retail, elite places, exclusive organizations, etc.
* The Fear of Missing Out (FoMO) and other crucial phenomena for understanding the psychological makeup of today's consumers.

Dr. Herman is the author of two marketing management books in Hebrew and another in Russian.

Dan is a devoted fan of gourmet food, of fine wine, and of high quality alcoholic beverages. He enjoys a good cigar every now and then, private dance parties, humor, world travel, and getting acquainted with people of varied cultures and lifestyles. He is a qualified personal coach for the attainment of life goals and also a certified masseur.

Some of his major interests include strategic thinking, the psychology of the intangible aspects of our reality, and altered states of consciousness.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Novel Idea
By Cliff S
The best way to describe this book is to think about a lawyer arguing a case before a court and presenting a novel argument with no primary authority or evidence to support it. While the argument may sound good, it is unlikely a court would disturb established precedent in order to adopt such a novel argument. This is precisely what the author Dan Herman is asking of the reader, to adopt his novel arguments on marketing, while discarding established marketing precedent.

In disposing of what Herman believes to be outdated principles of marketing, he introduces his own "new terms," so that he gets you into his movie, so to speak.

Throughout the book, Herman attempts to draw comparisons of his system to a variety of successfully marketed products and companies, none of which are based on his system. Also, there are no footnotes linking any evidence or studies to support any of his theories. Herman does say, however, that "This isn't a textbook, so I'm not going into precisely what each term means and how we research and analyze each and every topic." In effect, Herman is asking the reader to adopt his theories, while disposing of established marketing principles, which he contends no longer work, a tall order to say the least.

The book is well written and has its moments, yet falls short in establishing any evidence to support this supposedly improved marketing system, over that of the principles being used by MBA clones. Since the book introduces so many new terms, it could benefit from adding a summary at the end of each chapter, tying in those key points and terms.

In short, the book boils down to a series of novel arguments. Whether they work in the dynamic world of marketing is anyone's guess, since the author is defining the scope of that success with a variety of his own new terms and ideas, which have yet to be adopted or proven.

0 of 0 people found the following review helpful.
Fresh perspective
By Chelle
So many business books are telling a similar story, but this one's got some new perspectives. I don't agree with everything Herman says, but it's nice to have some different experiences and opinions to consider than just the same old, same old. It's also much cheaper than most textbooks! Worth the money.

0 of 0 people found the following review helpful.
Excellent and comprehensive topic
By Will Roffé
Really enjoyed this book. Dan Herman is a clever guy. Jump to the head of the pack by reading this.

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• Sales Rank: #908347 in Books
• Published on: 2006-03-24
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .55" w x 6.38" l, .72 pounds
• Binding: Paperback
• 240 pages

About the Author
Ronald Munson is Professor of Philosophy of Science and Medicine at the University of Missouri-St. Louis. He received his PhD from Columbia University and was Postdoctoral Fellow in Biology at Harvard University. He has been a visiting professor at University of California, San Diego, Johns Hopkins School of Medicine, and Harvard Medical School. A nationally acclaimed bioethicist, Munson is a medical ethicist for the National Eye Institute and a consultant for the National Cancer Institute. He is also a member of the Washington University School of Medicine Human Studies Committee. In addition to being the author of a number of science and ethics books, he is also the author of the novels NOTHING HUMAN, FAN MAIL, and NIGHT VISION.

Andrew Black has been teaching in the Philosophy Department since fall 1999. Before coming to UMSL, he taught for eight years at Southern Illinois University at Carbondale, and for one year at Dartmouth College. He holds the Ph.D. in philosophy from the University of Massachusetts at Amherst. Dr. Black specializes in the history of philosophy, particularly the philosophy of the seventeenth century. He has published articles on Descartes, Malebranche, and Leibniz. Other areas of Dr. Black's expertise include analytic philosophy, logic, and the philosophy of science.

Most helpful customer reviews

0 of 0 people found the following review helpful.
How every logic book should be: concise and brief
By Danny Yu
For a Logic class, this was assigned to me and I was surprised at how thin this book was. Usually, I would envision a gigantic textbook for such a dense topic.

However, this book was very concise and brief, and generally, I was able to grasp the concepts. Learning should be concise, especially like we all use to in grammar school.

Insightful, brief, and easy to understand.

Overall, buy, read, and learn this book with confidence!

0 of 0 people found the following review helpful.
Interesting even if you're not taking a Philosophy class!
By A. Toliver
This book really makes you think about what you believe and what reality really is. It challenges your way of thinking on so many levels. It helps you learn to argue a point or realize a point you believed can't be true or that you don't have the evidence to determine it to be true or false. Interesting read. Answers to odd #ed exercises in the back are helpful in determining if you have mastered the concepts or not.

0 of 0 people found the following review helpful.
Five Stars
By Alessandro Teixeira dos Santos
It is almost the same as the newer edition

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• Sales Rank: #2082177 in Books
• Published on: 1973-09
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 206 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good Read
By MikeSaber
A great read that will open your mind to commercialism and television.

15 of 17 people found the following review helpful.
Oddly useful
By Ready
I learned how to relax, and gradually see "SEX" written in advertising. I was able to show other people how to see it.

Then one day I saw it written on a log, and later on a stone. This taught me something important about how the evidence of my own senses can be altered by social motivation, and gave me insight into cult behavior. Perhaps not what the author was trying to convey, but well worth the price of the book, in the end.

4 of 4 people found the following review helpful.
not so nice
By Glenna Macdonald
A very informative book,but not so nice to trick folk into buying things under a spell.If your product is worth buying then it will sell itself through word of mouth not putting someone under a distraction spell.It makes you wonder how many purchaces we have made that we wouldn`t have,this could be the reason for all the garage sales.Attics full of things and overflowing pantries.I am sorry the price is so high,more folk should read it so they could be aware and realize they have choices and buy, making wise decisions instead of like automatic robots.

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• Published on: 1705
• Binding: Paperback

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If they come in the morning; voices of resistance, by Angela Y. Davis, Ruchell Magee, the Soledad Brothers and other political

• Sales Rank: #1166627 in Books
• Published on: 1971
• Binding: Paperback

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[P211.Ebook] PDF Download Yamuna Devi: A Life of Unalloyed Devotion: Part 2: Offering the Gift of Bhakti to Others, by Dinatarini Devi

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This illustrated memoir and biography unfolds the inspiring internal and external spiritual odyssey of Yamuna devi's devotional life recalled in her memories, talks, journals and writings, as well as the remembrances of the author and other associates and friends. It is richly supplemented with 100s of rare photos, Yamuna's calligraphic works, illustrations and art. In Part Two, Yamuna faces challenges and austerities while serving in Vrindavan. In 1974, she leaves the Krishna-Balarama Temple project and moves to Oregon with Dinatarini, to begin a women's ashram. Her beloved Deities are installed there. In the ensuing years, Yamuna and Dinatarini move extensively, each move bringing its own challenges and inspirations. In 1984, Yamuna's epic cookbook, Lord Krishna's Cuisine: The Art of Indian Vegetarian Cooking, is released to unprecedented praise. In 1998, Yamuna and Dinatarini, seeking a simpler life, move Saranagati Village to live off-the-grid in a self-built Vastu designed home. Here, Yamuna lovingly shares kirtan, classes, deity seva, and devotional inspiration. Health issues later force Yamuna to move to Florida, where she continues to inspire others in bhakti until her passing.

• Sales Rank: #815780 in eBooks
• Published on: 2015-01-23
• Released on: 2015-01-23
• Format: Kindle eBook

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1 of 1 people found the following review helpful.
It is an absolutely amazing book about an amazing lady's life
By Madhuri Radhika
It is an absolutely amazing book about an amazing lady's life. Beautiful and stylish design. It is a treat for the soul to hold this book in one's hand!

1 of 1 people found the following review helpful.
Five Stars
By Samuel M. Walker
Wonderfully inspiring book about a great devotee! Lots of details about early days with Srila Prabhupada.

1 of 1 people found the following review helpful.
Five Stars
By Ray K
A very sweet retelling of the early days.

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This study examines the relevance of schema theory to literary theory and the analysis of literary texts. Schema theory suggests that people understand texts and experiences by comparing them with stereotypical mental representations of similar cases. The new experience is then processed in terms of its deviation from that structure or its conformity to it. The book concludes with a section on pedagogical implications and an analysis of three well-known literary texts.

• Sales Rank: #5254734 in Books
• Published on: 1995-01-19
• Original language: English
• Number of items: 1
• Dimensions: 6.06" h x .71" w x 9.13" l,
• Binding: Paperback
• 285 pages

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