[J770.Ebook] Download PDF Entrepreneurship and Effective Small Business Management (11th Edition), by Norman M. Scarborough, Jeffrey R. Cornwall

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For undergraduate and graduate courses in entrepreneurship and/or small business management.

 

Discover how to successfully launch and manage a small business.

 

Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management . This text provides students with the tools they need in order to launch and manage a small business.

 

This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management. 

 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

 

• Get Students to Think Critically about Concepts: Cases challenge students to think critically about a variety of topics.
• Encourage Students to Apply Concepts: Examples and exercises allow students to see how entrepreneurs are putting into practice the concepts that they are learning.
• Stay on the Cutting-Edge with Today’s Hottest Topics: Every chapter reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.

• Sales Rank: #94212 in Books
• Published on: 2014-01-29
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x 1.50" w x 8.90" l, 4.10 pounds
• Binding: Hardcover
• 936 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Definitely A Keeper!
By JenniferAnne Meadows
This has got to be one of my favorite, if not the favorite, textbooks of all-time! I did not appreciate the cost, even for rental, but the text is jam-packed with valuable information for the budding entrepreneur! Don't plan on returning this book if you are planning on becoming a business owner. Do yourself a favor and purchase it!

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Excellento!

0 of 0 people found the following review helpful.
Has a lot of good information for anyone who wants to start up a ...
By Pamela
It's very helpful, clear on the terms and gives alot of examples to help understand concepts. Has a lot of good information for anyone who wants to start up a small business. Wish I would have bought it instead of rented it.

See all 9 customer reviews...

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[T540.Ebook] Download PDF High Points In Anthropology, by Paul Bohannan, Mark Glazer

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A classic collection of essays in the history of anthropological thought, the new edition has been conceptually reorganized and also includes selections by modern theorists-among them Marvin Harris, Victor Turner, and Clifford Geertz.

• Sales Rank: #1096405 in Books
• Published on: 1988-10-01
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x 1.27" w x 6.60" l,
• Binding: Paperback
• 480 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

24 of 25 people found the following review helpful.
A conspiracy between universities, publishers and the editor
By Phineas
I wish I could get contracted to slap together a 'greatest hits' of anthropological selections, supply some commentary more appropriate to World Book Encyclodpedia than a college text, and then charge $80 for it. Sign me up! The selections in this book cover most of the seminal thinkers in early anthropology, although as it progresses through time the criteria seems to grow more vague and seemingly random. There are no women covered in this massive tome other than Ruth Benedict and her dubious contribution of 'personality studies'; there is no mention even of Margaret Mead, let alone people like Mary Douglas. Some editorial choices seem to reflect the biases of the editors more than the canon of anthropology. For example, there is somewhere around 100 pages of text from Levi-Strauss, and a mere 10 or so from Clifford Geertz (the first essay in his Interpretation of Cultures). There are other glaring omissions based on strange logic (e.g. the choice to include a selection from Durkheim but NOT Marx or Engels, which is explained - weakly - in the introduction). The selections by Marshall Sahlins and Alfred Kroeber are probably some of the worst examples of their writing they could have found for an anthology, and will most likely turn students *off* from their work than endear them or make them curious for more. Furthermore, the editors simply do not provide the reader with the tools for analysis that are necessary to place these theorists in their proper historical and intellectual contexts. As mentioned above, the extremely brief, synoptic commentaries that serve as introductions to each piece could have been assembled by a high-school student surfing the internet. We are given an entirely-too-straight-forward, normative picture of the various authors' ideas, accomplishments and contributions to the field; we are not given any sense of the contentious nature of some of these ideas, how they were debated, criticized and elaborated upon both in the halls of academia and in the fieldwork process. A person could counter that this is simply not possible in an 'introductory'-type book, but I would refer them to Garbarino's rather thin volume 'Sociocultural theory in anthropology', which does an excellent job of this type of analysis. However, Bohannan and Glazer do include a few essays reprinted from long dead (and occasionally hard to find) journals like "Man" (such as Evans-Pritchard's latter-day rant against the application of pure scientific positivism to human societies). The end result is that, if you are assigned this book for a class (as I was), you really have no choice but to shell out the $75 or $80 because you will be hard pressed to collect all the various readings yourself at the university library. But if choice is actually a factor and you are simply looking for a comprehensive and lucid guide to anthropological theory, I would recommend Edmund Leach's "Social Anthropology" or Marvin Harris' "The Rise of Anthropological Theory". Meanwhile, if you must have a reader of the original, primary sources, this book will suffice, but there really ought to be more substance here -- espeically for the price.

2 of 4 people found the following review helpful.
An excellent review of the anthropological canon
By A Customer
This book is an excellent text on which to base an upper level undergraduate introduction to the history of anthropological theory, although most teachers will want to supplement it with additional readings. The introductory chapter essays provide interesting and helpful biographical data on each author, as well as material historically situating the textual excerpts offered. While the selections are generally well-chosen as to importance, brevity and ease of reading, some do not necessarily represent an author's best or most important work (e.g. the selection offered for A.L. Kroeber). The text covers basic trends in anthropological theory up to about the 1970's, and includes many historically significant authors who might otherwise be "written out" in favor of more recent theoretical stars. While I would not recommend this as the *only* reading for a theory class, it does a great job of introducing students to the history of anthropological theory, while leaving the teacher room to decide how and where to supplement it with additional (or more recent) readings.

3 of 6 people found the following review helpful.
A must for anthropologists
By Josh Hopper
I'm an anthropology major in my senior year. One of my classes was Anthropological Theory. This book was the main reading. It is concise. It offers a multitude of anthropological view points that are the foundations of modern anthropological thought.
If anyone is looking to build a library of good scholarly works, this is a great foundation in that it offers many view points that have helped shape modern schoold of thought in many fields.

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[I686.Ebook] Download PDF Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding, by Dan Herman Ph.D

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In today's intensely competitive consumer marketplace most companies would love to be successful, adored by their customers, and not imitated by their competitors. A private monopoly would be nice, but it isn't easy.

In his provocative book, Outsmart the MBA Clones: The Alternative guide to Competitive Strategy, Marketing, and Branding, Dr. Dan Herman reveals the secrets to establishing what he calls an "unfair advantage."

Herman maintains that despite the apparent diversity among MBA programs, they produce executives who think and act in a similar and predictable manner. This undermines the competitiveness of their companies and provides a strategic advantage to those who recognize these biases and think differently.

Outsmart the MBA Clones provides a set of new concepts and a tool kit unlike anything taught in MBA schools. The ambitious promise of this book is to help managers create business strategies that will succeed and yet amazingly will not be copied by the competition.

Steve Yastrow, author of We: The Ideal Customer Relationship says, "Outsmart the MBA Clones is filled with powerful insights, appearing one after the other, that will have you thinking, 'Hey, I never thought of it that way.' Herman challenges long-held beliefs about strategy, competitive advantage, marketing, customer segmentation, differentiation, and branding."

• Sales Rank: #1577155 in eBooks
• Published on: 2008-01-15
• Released on: 2008-01-15
• Format: Kindle eBook

About the Author
Dr. Dan Herman is an Advantagizer, a globally renowned expert in identifying growth opportunities and creating competitive advantages for companies and for brands. He integrates winning competitive strategies with profitable business models and psychologically powerful branding.

Dr. Herman is the co-owner and CEO of Competitive Advantages Ltd.. Together with his highly trained team, he serves worldwide clients ranging from local mid-sized companies to Fortune Global 500 Corporations. Competitive Advantages often partners with local consulting companies in carrying out large-scale projects.

In conjunction with his consulting practice, Dr. Herman is a conference speaker, seminar leader, workshop moderator, and is frequently interviewed by the media. Among his speaking and training topics are:

* Identifying opportunities to grow and devising growth strategies with the "What's Next?" process and Opportunity (O-Scan) method.
* Creating successful off-core differentiation strategies that competitors will not imitate and turning them into a Unique Success Formula, a private monopoly.
* Predicting potential future consumer wants with the Consumer ForeSearch method.
* Achieving meteoric marketing successes with the Marketing Hits formula and the Short Term Brands (STBs) methodology.
* Creating a psychological and social instrumentality for a brand and applying the principles for creating emotional significance.
* Developing brands that click immediately with consumers' emotions using the just-on desire branding methodology.
* Bringing a brand to life with the brand drama method, the hypnotic branding principles and, the brand trance approach.
* Creating luxury or prestige brands, premium products, VIP services, upscale retail, elite places, exclusive organizations, etc.
* The Fear of Missing Out (FoMO) and other crucial phenomena for understanding the psychological makeup of today's consumers.

Dr. Herman is the author of two marketing management books in Hebrew and another in Russian.

Dan is a devoted fan of gourmet food, of fine wine, and of high quality alcoholic beverages. He enjoys a good cigar every now and then, private dance parties, humor, world travel, and getting acquainted with people of varied cultures and lifestyles. He is a qualified personal coach for the attainment of life goals and also a certified masseur.

Some of his major interests include strategic thinking, the psychology of the intangible aspects of our reality, and altered states of consciousness.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Novel Idea
By Cliff S
The best way to describe this book is to think about a lawyer arguing a case before a court and presenting a novel argument with no primary authority or evidence to support it. While the argument may sound good, it is unlikely a court would disturb established precedent in order to adopt such a novel argument. This is precisely what the author Dan Herman is asking of the reader, to adopt his novel arguments on marketing, while discarding established marketing precedent.

In disposing of what Herman believes to be outdated principles of marketing, he introduces his own "new terms," so that he gets you into his movie, so to speak.

Throughout the book, Herman attempts to draw comparisons of his system to a variety of successfully marketed products and companies, none of which are based on his system. Also, there are no footnotes linking any evidence or studies to support any of his theories. Herman does say, however, that "This isn't a textbook, so I'm not going into precisely what each term means and how we research and analyze each and every topic." In effect, Herman is asking the reader to adopt his theories, while disposing of established marketing principles, which he contends no longer work, a tall order to say the least.

The book is well written and has its moments, yet falls short in establishing any evidence to support this supposedly improved marketing system, over that of the principles being used by MBA clones. Since the book introduces so many new terms, it could benefit from adding a summary at the end of each chapter, tying in those key points and terms.

In short, the book boils down to a series of novel arguments. Whether they work in the dynamic world of marketing is anyone's guess, since the author is defining the scope of that success with a variety of his own new terms and ideas, which have yet to be adopted or proven.

0 of 0 people found the following review helpful.
Fresh perspective
By Chelle
So many business books are telling a similar story, but this one's got some new perspectives. I don't agree with everything Herman says, but it's nice to have some different experiences and opinions to consider than just the same old, same old. It's also much cheaper than most textbooks! Worth the money.

0 of 0 people found the following review helpful.
Excellent and comprehensive topic
By Will Roffé
Really enjoyed this book. Dan Herman is a clever guy. Jump to the head of the pack by reading this.

See all 11 customer reviews...

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• Sales Rank: #908347 in Books
• Published on: 2006-03-24
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .55" w x 6.38" l, .72 pounds
• Binding: Paperback
• 240 pages

About the Author
Ronald Munson is Professor of Philosophy of Science and Medicine at the University of Missouri-St. Louis. He received his PhD from Columbia University and was Postdoctoral Fellow in Biology at Harvard University. He has been a visiting professor at University of California, San Diego, Johns Hopkins School of Medicine, and Harvard Medical School. A nationally acclaimed bioethicist, Munson is a medical ethicist for the National Eye Institute and a consultant for the National Cancer Institute. He is also a member of the Washington University School of Medicine Human Studies Committee. In addition to being the author of a number of science and ethics books, he is also the author of the novels NOTHING HUMAN, FAN MAIL, and NIGHT VISION.

Andrew Black has been teaching in the Philosophy Department since fall 1999. Before coming to UMSL, he taught for eight years at Southern Illinois University at Carbondale, and for one year at Dartmouth College. He holds the Ph.D. in philosophy from the University of Massachusetts at Amherst. Dr. Black specializes in the history of philosophy, particularly the philosophy of the seventeenth century. He has published articles on Descartes, Malebranche, and Leibniz. Other areas of Dr. Black's expertise include analytic philosophy, logic, and the philosophy of science.

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0 of 0 people found the following review helpful.
How every logic book should be: concise and brief
By Danny Yu
For a Logic class, this was assigned to me and I was surprised at how thin this book was. Usually, I would envision a gigantic textbook for such a dense topic.

However, this book was very concise and brief, and generally, I was able to grasp the concepts. Learning should be concise, especially like we all use to in grammar school.

Insightful, brief, and easy to understand.

Overall, buy, read, and learn this book with confidence!

0 of 0 people found the following review helpful.
Interesting even if you're not taking a Philosophy class!
By A. Toliver
This book really makes you think about what you believe and what reality really is. It challenges your way of thinking on so many levels. It helps you learn to argue a point or realize a point you believed can't be true or that you don't have the evidence to determine it to be true or false. Interesting read. Answers to odd #ed exercises in the back are helpful in determining if you have mastered the concepts or not.

0 of 0 people found the following review helpful.
Five Stars
By Alessandro Teixeira dos Santos
It is almost the same as the newer edition

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• Sales Rank: #2082177 in Books
• Published on: 1973-09
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 206 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good Read
By MikeSaber
A great read that will open your mind to commercialism and television.

15 of 17 people found the following review helpful.
Oddly useful
By Ready
I learned how to relax, and gradually see "SEX" written in advertising. I was able to show other people how to see it.

Then one day I saw it written on a log, and later on a stone. This taught me something important about how the evidence of my own senses can be altered by social motivation, and gave me insight into cult behavior. Perhaps not what the author was trying to convey, but well worth the price of the book, in the end.

4 of 4 people found the following review helpful.
not so nice
By Glenna Macdonald
A very informative book,but not so nice to trick folk into buying things under a spell.If your product is worth buying then it will sell itself through word of mouth not putting someone under a distraction spell.It makes you wonder how many purchaces we have made that we wouldn`t have,this could be the reason for all the garage sales.Attics full of things and overflowing pantries.I am sorry the price is so high,more folk should read it so they could be aware and realize they have choices and buy, making wise decisions instead of like automatic robots.

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• Published on: 1705
• Binding: Paperback

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• Sales Rank: #1166627 in Books
• Published on: 1971
• Binding: Paperback

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